Social media is simply technology that’s … social. It’s technology that allows for dialogue, interaction, and listening.
You’ll hold conversations on your blog, just like you do in your favorite social media hangout.
It’s a bit like interacting with friends at a dinner party in your home versus meeting them at a restaurant. They’re both opportunities for interaction, and often the more private locale encourages a deeper level of communication.
And while networking sites like Twitter and Facebook can be useful places to broaden your audience, they can never be the foundation of an enduring content platform.
Even blogs that don’t allow comments have a social component. The definition of great content is content that’s shared, that’s talked about, that’s passed along … content that is, to borrow Seth’s word, remarkable.
Most blogs capitalize on this by welcoming comments (and reading them carefully to see what’s going on with the audience), as well as facilitating social sharing over whatever the flavor-of-the-year site happens to be.
(That’s one of the reasons, of course, why you can’t build an enduring content platform on someone else’s real estate. Social networking sites get stale faster than Adam Carolla’s jokes.)
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